《韓國加熱煙市場洞察：IQOS ILUMA系列優勢分析》

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韓國加熱菸市場近年快速成長，IQOS ILUMA系列以零清潔設計、智慧感應加熱等優勢脫穎而出。本篇解析其市場定位與技術創新點 。



市場定位：從「減害」到「科技時尚」
WHO雖將加熱煙列為菸草製品，但韓國iqos市場採用分級管理模式：

健康導向：強調「減少90%有害物質」與「封閉式設計防二手菸」 。

科技屬性：ILUMA系列採用「SMARTCORE感應加熱」，無需清潔殘渣，解決傳統設備痛點 。

據調研，67%韓國用戶認為「口感接近紙菸」是選擇主因 。

技術創新：從結構到體驗的全面升級

ILUMA系列三大核心突破
1.零清潔設計：捨棄傳統加熱片，改用「內建金屬導熱片+封閉式煙彈」，使用後直接丟棄

2.智慧感應：插入韓國IQOS煙彈自動啟動加熱，設備通過「磁感應」精準控溫至350°C

3.長續航表現：旗鑑款IQOS ILUMA PRIME搭配觸控螢幕，單次充電可連續使用25次

消費心理：抓住「健康焦慮」與「科技崇拜」

目標族群可分為三類
1.健康意識者：關注「尼古丁可控攝取」與「異味減少」

2.科技嘗鮮族：偏好觸控螢幕、FlexPuff 18口模式等智慧化功能

3.社交需求者：產品設計時尚（鋁合金機身+可客製化面板），適合年輕族群 。

市場最大挑戰是定價——ILUMA 主機售價約NT$5,500，煙彈單條（10包）NT$2,350，較傳統紙菸高出3倍 。



總結
IQOS ILUMA系列在韓國市場的成功關鍵：

1.精準痛點解決：免清潔設計+口感擬真度
2.科技屬性包裝：觸控螢幕+智慧感應技術https://www.hnb-hk.com/korean-terea/

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